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Fashion

EXCITING WAYS TO REINVENT YOUR WARDROBE

As we all become more conscious of our wardrobes, the fashion cycle has become more circular. Shopping better, restoring favourite pieces and renting the trends of the moment are just some of the ways you can refresh your wardrobe, sustainably.

Here’s our guide to the best ways you can be circular with us…

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1. RENT IT FOR WEDDING SEASON

Think of all the weddings you've attended over the years and ask yourself how many times have you reworn what you wore? Of all the items in our wardrobes, occasion wear is typically worn once or twice before being stored in the back of the closet and forgotten about. By choosing to rent rather than buy, the outfit can live many lives. And it's never been easier or more stylish to rent occasionwear thanks to our new in-store service: Rent It! Curated by our expert buyers, Rent It! offers a selection of well-known brands across luxury ready-to-wear, bags and accessories. For more information and to make an appointment, click below.

MAKE AN APPOINTMENT TO RENT IT

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2. EXCHANGE YOUR PRE-LOVED BAG FOR A GIFT CARD

Full Circle is a service which gives you the chance to exchange your pre-loved bags for a Brown Thomas Gift Card which you can spend in-store or online. Think of it as an exciting new way to refresh your style, clear clutter and close the loop on unnecessary waste.

FIND OUT ABOUT FULL CIRCLE

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3. GIVE YOUR WARDROBE A SECOND LIFE

Extending the life of your clothes is crucial when it comes to lowering the environmental footprint of your garments and ensuring they don’t end up in landfill sites after just one or two wears. Everyday wear and tear is inevitable and items need to be fixed, that’s where Circular Fix comes in. The new repair and restoration service at Brown Thomas will give your prized possessions a new lease of life.

CHECK OUT CIRCULAR FIX

"Using aftercare means you can extend the life of beautiful things and support craftsmanship at the same time." - The Re-story

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4. RESTORE PRECIOUS ITEMS WITH MASTER CRAFTSMEN

The Restory are the leaders of aftercare experience, with an in-house team of next-generation artisans, they combine the art of craft and the power of technology to make sure our loved items last, whatever their history. You can visit The Restory at the Concierge Services Desk Level 2, Brown Thomas Grafton Street and the Concierge Services Desk, Level -1 Brown Thomas Dundrum.

BOOK THE RESTORY

5. INVEST IN VINTAGE

Another way of engaging with circularity is to buy vintage. Beautifully made pieces will always last the test of time. DA:YT Vintage watches by Vincent Tynan are a curated collection of stylish watches from the most renowned brands from Rolex, Omega, Hermes, JeanRichard, Tudor and ChronoSwiss. An incredible gift or heirloom piece to buy and pass on to the next generation. You can find DA:YT in our Brown Thomas Dublin store.

BROWN THOMAS DUBLIN

MORE TO READ

Now you’ve successfully mastered shopping sustainably, why not learn more ways to live greener every day? In A Day In The Life Of…Fionnuala Moran, the sustainability activist shares simple everyday changes we can all make to help save the planet.