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Who are the sustainable designers to know now? These summer brands, ranging from established high-flyers to fledgling labels with big impact, merge earth-friendly ethos with a refined sense of style.

Acne Studios

About: Stockholm-based Acne might be famed for its Scandi-cool creations, but did you know about its sustainability credentials? The label – which is loved by Katie Holmes, Rihanna and Katy Perry – is a leading member of the Fair Wear Foundation, a non-profit that improves conditions for workers in garment factories. What’s more, over 90 per cent of the cotton used for Acne’s jersey, fleece and denim pieces is organically grown.

Key piece: Summer dressing at Acne is all about elevated basics: from crease-front shorts in shades of butter yellow and slim, crop-leg flares in classic black to a boxy T-shirt that you’ll wear on repeat. The look is minimal – and the pieces are forever.


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About: Designed to be worn – and loved – for a lifetime, an elegant piece by Otiumberg has a light footprint on the earth. Founded by sisters Rosanna and Christie Wollenberg in 2016 (the duo have a shared love of hoops and dainty, huggie earrings), the label’s demi-fine jewellery pieces are crafted from recycled sterling silver, 9 karat gold and gold vermeil that’s 100 per cent certified.

Key piece: Using sustainably sourced materials, the Pearl and Black Onyx 9kt Gold Single Huggie Hoop is a hallmark of quiet luxury. While the Figaro Pearl Alphabet Gold Vermeil Necklace – a perfect special occasion present or, better yet, a self-gift – shines bright when worn with summer’s sweetheart necklines.


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Did you know? Brown Thomas signed the G7 Fashion Pact in 2019 committing to shared goals within the fashion industry to address climate change, biodiversity loss and ocean pollution.


About: Chic! Cool! Conscious! The only thing better than finding your favourite pair of trainers is discovering they’re sustainable, too. This is the case with Veja. The trainer brand that’s loved by Victoria Beckham, Meghan Markle and Emma Watson is B-Corp Certified, a gold star in the fashion industry that denotes it has the highest standards of social and environmental performance. Ranking high in ethical fashion, Veja trainers are produced using organic cotton, Amazonian wild rubber and, more recently, CWL – a vegan leather alternative.

Key piece: Always a good idea, the low-top Esplar trainers are the last word in off-duty cool. Meanwhile, the V-10 – a contrast heel style with vent-detailing across the toe – is, by now, a bona fide trainer classic that looks equally as sharp on the school run as it does with your favourite midi-dress.


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About: Maje is a no-brainer when it comes to effortless Parisian style. Mais, oui. What if we told you it has strong sustainability commitments, too? The French brand pledges a commitment to care, championing one hundred per cent organic cotton throughout its collections. (Meaning, the cotton is grown without the use of pesticides and other chemicals.) Meanwhile, the brand’s denim – see the chic Pramo Flared Jeans – uses a reduced amount of water, fewer chemicals and less energy.

Key piece: It’s a summer of romance at Maje: whimsical colours, broderie anglaise fabrics and feminine shapes collide. Look to the Citi Flower Print Blouse, which boasts a delicate puff sleeve and a bucolic, floral print. Add edge with the Basalt Leather Biker Jacket, a classic biker that screams French-girl cool.


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Stripe + Stare

About: As low-impact materials become popular, underwear label Stripe + Stare goes one step further, planting a tree with every purchase. What’s more, all Stripe + Stare underwear – which is made from Tencel, a fabric sourced from wood pulp – can be composted. See the brand’s motto, “Designed in London. Grown in a forest. Composted in your garden.” A welcome fact, seeing as only two per cent of underwear globally is sustainably-made.

Key piece: Loved for joyful colours and soft fabrics, a purchase from Stripe + Stare is comfort at its best. Each piece – from the Basic Briefs to plush pyjama sets – celebrates everyday luxury.



Your new season wardrobe updates don’t need to stop there. Discover the best sustainable accessories in Bags With Style & Substance.