"When Christian Dior created his fashion house in 1946, he imagined a new total femininity that would lack nothing. Today, from dresses to accessories, from fragrances to lipstick, up to the most expert skincare, the Dior House enhances the beauty of women, bringing it radiance and modernity.

“Why deprive women of the prestige and charm of colour?” This quote from Christian Dior inspires each House creation, as colour truly lies at the heart of Dior’s modern and inventive spirit.

As Dior Perfumer-Creator, Francois Demachy embodies the expertise and great creativity of Dior perfumes. At the heart of Grasse, lies his creation atelier, where every Dior fragrance will be created from now on."