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ALL ABOUT LOEWE PAULA'S IBIZA 2020
Steal yourself away for a moment with the LOEWE Paula’s Ibiza 2020 collection, now arrived online and to Brown Thomas Dublin. Creative director Jonathan Anderson has collaborated with Armin Heinemann and Stuart Rudnick's famed Spanish boutique to create a collection that takes its cues from the 1990s hippie revival, fusing a care-free attitude with the duo's artistic vision. Established in 1972 in the heart of Ibiza’s Old Town, Paula's Ibiza swiftly became a sought-out hub for the island’s most fashionable bohemians such as Jean Paul Gaultier, Valentino Garavani, and Freddie Mercury until the 2000s. Now it's your turn to bring some of its breezy balearic style to your wardrobe.
I’ve always said that PAULA’S IBIZA embodies the spirit of letting go. In this collection that ecstatic abandon is total: part rave, part cyberdog, in acidic neons, faded olive greens and borderline hues of scarlet, sunrise orange and midnight blue.Jonathan Anderson, Creative Director, LOEWE
LOEWE PAULA’S IBIZA 2020 COMING SOON
The LOEWE Paula's Ibiza 2020 Collection is coming to Brown Thomas Dublin this summer. Stay tuned to social media for the latest updates.
For this campaign I worked again with Gray Sorrenti. We shot images in New Delhi, bringing the vibrancy of the clothing to a lively apex. The protagonists are captured at private parties in Dilliwalen havelis, riding scooters and tuk-tuks along rarely seen corners of the capital’s streets, BMXing on rooftops. The sense of escapism and joy becomes totalizing. As a positive and energizing message, I believe it is very apt for this moment.Jonathan Anderson, Creative Director, LOEWE
Photographed by Gray Sorrenti in New Delhi, India for LOEWE.