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ESCAPE WITH LOEWE PAULA'S IBIZA
Enjoy the carefree spirit of the seaside with the LOEWE Paula’s Ibiza 2021 collection, just landed online now. Northern Irish native and creative director Jonathan Anderson has collaborated with Armin Heinemann and Stuart Rudnick founders of Paula’s Ibiza boutique, once again, to create an accessories collection that takes its cues from the 1970s hippie movement, fusing a care-free attitude with the duo's artistic vision.
Photographer Gray Sorrenti shot the LOEWE Paula's Ibiza campaign featuring their new collection here under the hot Mexican sun.
Established in 1972 in the heart of Ibiza’s Old Town, Paula's Ibiza swiftly became a sought-out hub for the island’s most fashionable bohemians until the 2000s. Now it's your turn to bring some of its breezy balearic style to your wardrobe.
LOEWE Paula’s Ibiza Shell Motif Wallets.
FROM THE BEACH TO THE EVERYDAY
The Ibiza mix and match spirit is pervasive throughout the collection, with accessories adding another layer of laid back playfulness: with an array of bags in woven natural fibers and pochettes and coin purses with shell motifs in Iraca Palm. While ecru and navy canvas and tan calf leather combinations give a summery feel to the Hammock bag.
LOEWE Paula’s Ibiza leather and canvas tote.
Filled with personal memories of summers on the island, LOEWE Paula’s Ibiza 2021 captures my idea of escapism. The spirit of letting go is, for me, forever associated with this unique place.
Jonathan Anderson, Creative Director, LOEWE
LOEWE Paula’s Ibiza Moon Shell Bag.
WEAVING A SPELL
The iconic LOEWE Paula’s Ibiza basket gets an update this season in crochet and whimsical seashell shapes while the puzzle bag highlights the summer-in-the-city feel in fresh white and micro sizes.
LOEWE Paula’s Ibiza nano Puzzle bag in soft white.
As Anderson says, “Summer is heralded as a way of being, not just a season: a mindset that works all year long. A happily energizing one.” We couldn’t agree more.
THE SPIRIT OF LETTING GO
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