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Streetwear

1017 ALYX 9SM – EXPLAINED

The creative director of 1017 ALYX 9SM, Matthew Williams has built a cult following by merging street culture aesthetics with practical garment construction in a luxury streetwear label. Here’s the 5 essentials you need to know about 1017 ALYX 9SM…

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Matthew Williams of 1017 ALYX 9SM.

1. L.A. SKATE CULTURE

William's youth and interest in subcultures has had a big impact on his work, the ALYX look is a mash up of punkish surf, skate, and club cultures from his California teens which he turns into futuristic high fashion that's somehow both edgy and tactical.

2. IT’S ALL IN THE NAME

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1017 ALYX 9SM is a cryptic name but did you know it has personal resonance for the designer? The name ALYX (pronounced “a-leeks”) is named after Williams’ daughter. The number 1017 is a reference to Williams’ birthday, October 17, and 9SM is an abbreviation of the brand’s founding studio address in Saint Mark’s Place, New York City.

3. LADY GAGA & KANYE WEST

Williams is still best known as Lady Gaga’s creative director, Kanye West’s art director and collaborator with Virgil Abloh, Heron Preston, and Justin Saunders at Been Trill. These connections are something he says he is proud of but doesn’t want to be defined by, as he has evolved so too has his brand.

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Chest Rig Bag

1017 ALYX 9SM

Now €170.00
Was €490.00

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4. HE’S SUSTAINABLY MINDED

Williams’ preference for eco-friendly design has manifested in a number of ways. Firstly by designing garments that are expected to last a lifetime and secondly by enforcing eco-friendly production processes.

I firmly believe that the world doesn't need any more clothes. You have to give people a reason to buy a new piece. That's what's exciting.

Matthew Williams
preview

Chest Rig Bag

1017 ALYX 9SM

Now €170.00
Was €490.00

Shop Now

5. INFLUENCING DIOR

Synonymous with 1017 ALYX 9SM’s visual codes of utility and safety, Williams’ buckles were inspired by a trip to California's theme park Six Flags Magic Mountain. He collaborated with Dior creating accessories for their Spring Summer 2019 collection on a selection of belts and caps, the latter of which was debuted by Skepta ahead of the show.

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