woman in red dress with title 'The Way She Wears It' overlaid'
International Women's Day 2024

This International Women's Day, we take a closer look at a year marked by “girl trends.” In the past, women have adopted masculine traits to dress for success, such as the white-collar women of the '70s and the power suits of the '80s. Today, women are embracing ultra-feminine trends as a form of empowerment.

The theme of International Women's Day 2024 is to "inspire inclusion", empowering you, no matter what your background, age or preferences to find a way to incorporate these ‘girl trends’ into your wardrobe and wear them with confidence. After all, it's not what she wears, it's the way she wears it.

TREND: Coquette Aesthetic


Coquette Aesthetic; the latest girl trend to capture the spotlight. Offering a playful twist on traditional femininity with its whimsical touch. It's all about dainty and delicate adornments, with the bow taking centre stage as a symbol of girlhood. More than just style, this trend is a celebration of womanhood, encouraging empowerment and self-expression. Enrich your wardrobe with the subtle allure of lace trims, frills, bows and ruffles. Dial it up with Ganni's trending tie dress, or opt for the simpler option, perhaps a ribbon in your hair?

TREND: Shades Of Pink


The influence of the Barbie movie and its feminist undertones has played a significant role in shaping fashion trends. Whether you prefer a subtle hint of pink or wish to fully embrace it, there's a shade of pink to compliment everyone. Invite personal expression and creativity in to your life and feel empowered by adding a dash of pink to your wardrobe and embrace the girly style that celebrates the collective strength of women.

TREND: Balletcore


Effortlessly ace the Balletcore trend by drawing inspiration from the world of ballet and the elegant uniforms of the dancers. Girls are living their ballet fantasies on their own terms, finding power in playing with their personal style. Look and feel on pointe this season by embracing soft hues, flowing tulle dresses and graceful ballet flats. Look to fashion house Cecilie Bahnsen for inspiration as they pay homage to this art form in their collections.

TREND: Peach Fuzz


Pantone’s colour of 2024 Peach Fuzz is making a significant impact in the beauty scene. In an ever-changing world, this soft and subtle hue reminds us to appreciate the beauty within ourselves and others. Achieve a natural, rosy radiance with the warm and gentle touch of Peach Fuzz. Feel confident in your everyday beauty routine with peach hued products that compliment all skin tones from NARS and many more.