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As one of the world’s most in-demand supermodels, make-up comes with the territory. Hailey Bieber found her peace with it as a clean beauty ambassador for bareMinerals.

The brand, which is popularly known for its cult products such as its Original Loose Powder Foundation or its LASHTOPIA Mega Volume Mineral-Based Mascara, also has a green ethos.

bareMinerals is both cruelty-free and vegan as certified by PETA; meaning that they do not conduct or commission any animal tests on ingredients, formulations, or finished products and that they pledge not to do so in the future. This fits directly in line with our Sustainable Edit criteria here at Brown Thomas.

How did you become an ambassador for bareMinerals?

"A few years ago bareMinerals came to my team and we started conversations and we felt it was a really organic pairing. My mom had used bareMinerals for years, so I was really familiar with the brand and everything just kind of fell into place. I fell in love with the bareMinerals team and from the first photo shoot we ever did together I just knew that I loved working with them."

What are your favourite products from this brand?

"My God there's so many, but currently I really love the new Ageless Collection, which is made with Phyto-Retinol. I really like the Night Concentratate, the Face Cream and I really love the Eye Cream. I think it's a really gentle anti-ageing product to start using at my age. I also really love the Strength & Length Mascara. I've been using that a lot during COVID times because when you're wearing masks every day, you can only see the eyes. So the Strength & Length Mascara and Brow Gel are two of my favourites."

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Hailey Bieber prefers a less-is-more approach to make-up and allowing her skin to breathe.

What make-up products do you use most regularly?

"Usually, I go for a really natural look, but I like to play it up sometimes as well. My favourite items in my routine when I'm doing a full face of make-up would be the new Original Liquid Foundation and Concealer from bareMinerals. Especially the concealer because sometimes I don't even use foundation. I'll just tap concealer in the places where I need it. So, those are absolute musts for me, and the new Original Liquid Mineral Foundation that has SPF, that I love to use. It stays on the skin really nicely and can transition well into the nighttime. I would do that and maybe a little bit of blush, a little mascara. I definitely love the Strength & Length Mascara. That has been one of my favourites over quarantine because we’re wearing masks, right, so all you can really see are the eyes and the mascara has a serum in it that helps your lashes to grow. I've definitely seen a big difference since using it."



BAREMINERALS Original Liquid Concealer


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BAREMINERALS Strength & Length Serum-Infused Mascara


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Hailey Bieber's interest in skincare was passed down by her mother and grandmother.

Your skin is flawless, what’s your secret?

"I've been really obsessed with skincare since I was a teenager. My mom and grandmother were always really into skincare too. It's just something we talked about all the time and their interest in it grew my interest. When I started modelling, I was getting my make-up done all the time, having people essentially paint my face, so I just really got interested in keeping my canvas clean and clear and having clean skin for the make-up artists to work with that was healthy and radiant. I'm finding ways to maintain my skin while travelling and having so much make-up put on it and you know, just kind of learning that way."

What’s your favourite make-up look?

"I really like something natural. I like a rosy cheek, you know a little bit of blush, mascara, a subtle eye colour, and a nude lip. I definitely go for the less-is-more mentality."





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BAREMINERALS LASHTOPIA™ Mega Volume Mineral-Based Mascara


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What’s the most used make-up item in your beauty bag?

"That’s tough. If I could only use two things for the next six months it would definitely be the bareMinerals Strength & Length Mascara and the Original Liquid Concealer."

Before you go to sleep, what is the last thing you do beauty-wise?

"I never go to sleep with make-up on. Like I literally have never. I pride myself on this. I’ve never gone to sleep with make-up on no matter what the circumstances. I could have been super drunk and it's still coming off no matter what. I always make sure I clean my face before I go to sleep."

Any application tips for getting that natural, glowy make-up look?

"I like to apply skin make-up with my fingers. I do think that you get that skin-to-skin contact that helps it stay really, really natural and helps it press into the skin so it doesn't ever look cakey. And I do the same with my highlighter I apply it with my fingers. I'll dot my lip colour on with my finger so that's not too intense. I think that's probably my biggest trick."


Hailey's Top Picks


To shop all of Hailey's must-haves and more bareMinerals favourites, why not check out our brand new beauty boutique at BT2 Blanchardstown. Or shop online and in-store at Brown Thomas Cork, Limerick, Galway BT2 Dundrum and Brown Thomas Beauty Lounge, Clarendon Street.


Now you know what’s in the makeup bag of a supermodel, how about discovering what an award-winning actress wears to the gym? Find out Halle Berry’s workout essentials in Sweat It Out.