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HOW TO SHOP MORE SUSTAINABLY
This summer we invite you to step into the role of activist with our guide to shopping more sustainably.
More than ever before, living sustainably is a necessary virtue. Amidst the documentaries, protests, statistics and undeniable realities of climate change, one of the many resounding conclusions is that each and every one of us needs to shop with the planet in mind. That's not to say we don’t deserve to revel in the joy of a new season dress or bask in that fresh-out-of-the-box new shoe feeling. We're committed to fashion that does good, and we've edited a guide to help you do the same.
To take inspiration from sustainable pioneer Stella McCartney, “Everyone can do simple things to make a difference, and every little thing really does count.” The clothes that hold memories for us are precious, which is why we’re all about investing in long-lasting fashion. Prioritising pieces that are high in quality and made to go the distance means you'll have a piece you love for a lifetime, and you'll be well on your way to building a sustainable wardrobe.
Let’s talk circular fashion. With the knowledge that 225,000 tonnes of textiles go into landfill in Ireland every year, continuing your clothing's life after you've finished with them is a no-brainer. In May of this year, we partnered with Vestiaire Collective, the leading global marketplace for authenticated pre-owned luxury fashion, which allowed customers to bring and buy pre-loved pieces in store. Reselling your former fashion loves has never been easier, and neither has donating them to charity. Marie Kondo-ing your wardrobe and donating pieces will ensure they go on to bring joy to someone else, all while reducing your environmental footprint.
Choosing fashion and accessories made with low impact materials and production methods is the fastest route to a sustainable future, so don't be afraid to check the label. Look for sustainable cotton, used by the likes of Nudie Jeans, Samsoe & Samsoe and Eileen Fisher, low impact lyocell used by Stripe + Stare and biodegradable fabrics like Wolford's Cradle to Cradle tights which are 100% compostable. Animal-free products are becoming more popular than ever - just look to cult French sneaker brand Veja who make vegan, chemical-free cotton and rubber kicks adored by everyone from Meghan Markle to Emma Watson.
KNOW YOUR MAKERS
Transparency in the supply chain of products is becoming a necessity for brands and consumers alike. The truth about how, where and who is behind the things we buy will set us free as consumers. Industry leaders like John Smedley and Stella McCartney are proudly sharing the journey of their clothes and accessories and in doing so are setting a new standard when it comes to ethical production.
It's not just fashion choices that count, you can make more sustainable choices in every aspect of your lifestyle using these rules. Look to our clean beauty heroes like Bare Minerals or M·A·C's Viva Glam project, and check out the best of local Irish produce from Lismore Foods, to Bean & Goose chocolate.
HERE’S HOW TO SHOP MORE SUSTAINABLY…
SAMSOE SAMSOE Amabel Floral Print Blouse
SAMSOE SAMSOE Musa Floral Shirt Dress
SAMSOE SAMSOE Apo Round Neck Sweatshirt
GANNI Floral Tie Midi Dress
EILEEN FISHER Wide Fit Trousers
EILEEN FISHER Ivy Sweater
BOTTEGA VENETA Arco Large Tote
SAMSOE SAMSOE Siff T-Shirt
SAMSOE SAMSOE Vigna Check Mini Skirt
STELLA MCCARTNEY Elyse Sneak Trainers
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Stella McCartney leads the way in the sustainability and style, see more about Stella's Revolution here.